猴赛雷 may be THE WORD for 2016 Spring Festival. Actually, this word is derived from the mascot of the 2016 Spring Festival Gala-Kang Kang, which was announced by CCTV on Jan. 21st, 2016. It had been the first time that CCTV announced its mascot for Spring Festival Gala since 1983 (a four-hour TV show that has run in every Chinese Lunar New Year, operated by state-owned broadcaster Chinese Central Television).
According to Baidu Baike (a web-based encyclopedia like Wikipedia in China), Mr. Han Meilin’s original design was in the style of traditional Chinese ink-wash painting and it was well-received by the general public. It is also Mr. Han who designed the mascot for Beijing Olympics Fuwa. However, the 3D rendering of Kang Kang has been critiqued by netizens as “terrifying” and “so ugly, I want to cry” once it’s released online.